It's tempting to think that insurance customers stay strictly within the channel guardrails during their purchase and servicing journeys but nothing could be further from the truth. In fact, the voyages that your customers take to buy and service their insurance needs are often complex and fraught with missed chances to speed up the sale or service the customer efficiently. What's missing? A communication strategy that truly reflects the insurance shopping and servicing experience.
Join Forrester Research and Interactive Intelligence as they examine:
Emerging influences in the insurance shopping and service journey
How omnichannel is changing how insurers communicate with customers and prospects
Why integrated communications is a key component in the omnichannel strategy
How collaboration and awareness of the policyholder journey can improve customer service
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